The success of the London 2012 Paralympic Games was recognised at the BT Sport Industry awards in London, Great Britain with three awards going to Paralympic related work. Craig Spence, the IPC Director of Media and Communications, said: 'Channel 4’s ‘Meet the Superhumans’ campaign was an absolute game changer. The 90 seconds commercial did 10 years worth of work in the UK changing attitudes and perceptions of people with an impairment in the UK.